The Follower Growth Calculator
Most owners call awareness ads a waste. They are not. They are an asset purchase: a local audience you can retarget and message for a fraction of cold traffic cost. Here is the math on both sides... the asset and the instant return.
01 Your Acquisition Costs
From Meta Ads Manager. Enter your actual numbers.
02 Your Conversion Rates
Slide to match your real performance. Projections update instantly.
Example numbers are loaded so you can see it work. Replace them with your own.
Scroll the pipeline sideways. Every stage updates live as you move the sliders.
| Period | Spend | Visits | Followers | Convos | Appts | Jobs | Revenue |
|---|
Cumulative over 12 months at your current rates. The shaded gap is what the campaign returns above what it costs... and it does not count the retargeting audience you are building.
The Structure
- Reels-first creative shown to cold local audiences in your service area
- Objective set to profile visits and follows, not website clicks
- A welcome DM to every new follower within 24 hours
- Retargeting audiences built from every visitor and engager
The Goals
- Own a warm local audience instead of renting attention forever
- Lower the cost of every future campaign you run
- Open real conversations without pressure or pitching
- Split test creative on the visit → follow ratio, not vanity likes
The Benefits
- The cheapest attention you will ever buy in your market
- Retargeting warm audiences costs a fraction of cold traffic
- Every follower is a future job, review, and referral source
- The welcome DM engine produces revenue in the first 30 days
The Lead Form Calculator
Forms capture intent. But cost per lead is a vanity metric until you follow it all the way to the job. This tracks your spend down to booked revenue, and shows your true customer acquisition cost.
01 Your Acquisition Costs
From Google or Meta Ads Manager. Enter your actual numbers.
02 Your Conversion Rates
Slide to match your real performance. Projections update instantly.
Example numbers are loaded so you can see it work. Replace them with your own.
Scroll the pipeline sideways. Every stage updates live as you move the sliders.
Profitability here is against ad spend only. Labor, materials, and overhead are not included.
At your close rates and ticket. Above the ceiling, every job costs more to win than it pays.
| Period | Spend | Leads | Appts | Jobs | Revenue | Profit After Ads |
|---|
Cumulative over 12 months at your current rates. The shaded gap is your profit after ad spend.
What will it actually take?
Set the goal. We will work the math backwards using the numbers you entered above.
In a 30-day window at the rates you entered above. Move any slider and this updates with it.
The Structure
- Instant forms on Meta or lead forms on Google, pre-filled to cut friction
- Two or three qualifying questions to filter tire kickers
- Speed to lead under five minutes: call, then text, then email
- A simple follow-up cadence for every lead that does not answer
The Goals
- Capture high-intent homeowners at the moment they raise a hand
- Keep acquisition cost well below your average ticket
- Turn cost per lead into cost per booked job, the number that matters
- Feed a predictable estimate calendar week after week
The Benefits
- The fastest path from ad dollar to booked revenue
- Every metric is trackable, so every fix is targeted
- Scales up and down with your crew capacity
- Losses show up early, in the ratios, before they hit the bank account
The DM Conversation Calculator
No forms, no friction. The ad opens a conversation in the inbox and the conversation does the selling. Track your cost per conversation all the way to closed revenue.
01 Your Acquisition Costs
From Meta Ads Manager. Enter your actual numbers.
02 Your Conversion Rates
Slide to match your real performance. Projections update instantly.
Example numbers are loaded so you can see it work. Replace them with your own.
Scroll the pipeline sideways. Every stage updates live as you move the sliders.
Profitability here is against ad spend only. Labor, materials, and overhead are not included.
At your close rates and ticket. Above the ceiling, every job costs more to win than it pays.
| Period | Spend | Convos | Appts | Jobs | Revenue | Profit After Ads |
|---|
Cumulative over 12 months at your current rates. The shaded gap is your profit after ad spend.
What will it actually take?
Set the goal. We will work the math backwards using the numbers you entered above.
In a 30-day window at the rates you entered above. Move any slider and this updates with it.
The Structure
- Click-to-message ads that open straight into Messenger or Instagram DMs
- An opening question that qualifies without interrogating
- A simple conversation script: diagnose first, prescribe second
- Reply speed under five minutes while the intent is hot
The Goals
- Meet homeowners where they already are: the inbox
- Qualify in conversation instead of chasing form fills
- Turn cost per conversation into cost per booked job
- Build a message thread you can revive later, for free
The Benefits
- Lower friction than forms, higher trust than a landing page
- Objections get handled in real time, before they kill the deal
- Every thread is a warm contact you own, not rented traffic
- Works with the same follow-up muscle your team already has
You ran the numbers.
Now make them fight.
Pick two campaign types. We pull the exact numbers you entered above... nothing to re-type, and it updates live if you change an input.
Select two to generate the head-to-head.
| 30-Day Numbers |
|---|
Unlock your full breakdown
The complete head-to-head, unlocked and yours to keep: every row, the gap analysis, your next moves. We will only ever use this to send it and to prep if you book a call. No spam, ever. Your numbers stay in your browser so the tools remember them between pages... they are only sent to us when you hit unlock.
Add your first name, a valid email, and a phone number so your report has somewhere to go.
The full head-to-head above is open. Save a copy for your next budget conversation.
Opens print ready as a clean two-page report... every column, full color. Pick Save as PDF as the destination. Prefer the interactive web file? Download it here.
Heads up: the submission had trouble sending. Email cole@megermedia.com and we will make sure you are covered.